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ZEE partners with CPG brands for a campaign
July 13, 2020
Zee Entertainment Enterprises Ltd. (ZEEL) reported its content rebound by means of an association with the nation’s driving CPG brands. The organization teamed up with brands like Nestle’s Maggi, Amul Lassi, PepsiCo, HUL’s Red Label, Cadbury Dairy Milk, and ITC Dark Fantasy for #13thKiTayyari, the date of its day by day content rebound on Zee TV.
Four other HSM channels, &TV (HGEC), Zee Marathi, Zee Yuva (MGEC), and Zee Punjabi (PGEC) are likewise making their content rebound around the same time.
It started with an enormous and puzzling open-air mystery battle, that spilled into the internet based life circle as individuals took to stages thinking about what #13thKiTayyari was about. Major CPG organizations included actuated discussions among brands on social stages, requesting that clients stock up everything from chocolates and colas to chai.