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Know the scope of marketing in MBA

June 16, 2023

Know the scope of marketing in MBA

In today’s era, the scope of an MBA in marketing is flourishing.

Every organization seeks an employee who can perform marketing activities such as promotion, advertising, sales, and many other activities, who has professional skills and attitude, a degree specialized in marketing.

As it becomes crucial to pick a marketing specialization if you aim to make your career in the marketing field.

People have a lot to say about a career, but it is important to check the facts right and then make a decision.

Let us give a brief idea of the

Scope of Marketing in an MBA

1] Subjects:

To name a few subjects which are being offered in a marketing course.


  • Strategic Planning
  • Market Research
  • Customer Relationship
  • Project Management
  • Marketing Management
  • Business Environment
  • Product Management
  • International Marketing Management

2] Skills:

  • Communication Skills
    Communication skills are important skills. Being a marketer, you should be able to communicate with different levels – UP, Down, and across as it becomes crucial to have this important skill for marketing.
  • Leadership Skills
    You should possess leadership skills to deal with this business world. This will inspire people to work with you and look up to you while following you.
  • Strategic Thinking
    Your thinking should not be generic or basic, but it should be more out of the box and strategic. It is the cornerstone of an MBA.
  • Entrepreneurial skills
    This skill will help you sustain yourself in the market. An MBA will help you develop this skill. This skill is all about filling the gap with a creative and technical understanding of the organization’s growth.
  • Interpersonal Skills
    Interpersonal skills are the behaviors and tactics a person uses to interact with others effectively. In the business world, the term refers to an employee’s ability to work well with others.

3] Job Role Offered:

Marketing jobs have a lot of scopes, and it has a range of role to offer to you

job role

  • Sales Manager
    Designing and implementing a strategic sales plan that expands the company’s customer base and ensures its strong presence. Managing recruiting, objectives setting, coaching, and performance monitoring of sales representatives.
  • Product Manager
    The product manager is the person responsible for defining the why, when, and what of the product that the engineering team builds. This means they lead cross-functional teams from a product’s conception all the way through to its launch.
  • Brand Manager
    Brand managers are responsible for ensuring that the products, services, and product lines that fall under their domain resonate with current and potential customers. To do so, these professionals continuously monitor marketing trends and keep a close eye on competitive products in the marketplace.
  • Marketing Manager
    A marketing manager is someone who implements and creates marketing strategies for a company to meet the reputation and goals of a brand. A good marketing manager keeps testing new marketing messages, opportunities, and channels.
  • Market Research Analyst
    Market research analysts gather and analyze data on consumers and competitors. Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.
  • Digital Marketer
    A digital marketing manager is responsible for developing, implementing, and managing marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

4 ] Salary Offered:

A master’s degree can provide a significant boost to your compensation package. According to Payscale, the annual salary for holders of an MBA in marketing ranges from Rs 3 lakh to Rs 20 lakh, depending on the seniority, company, and sector.

As we have seen in the above post, how marketing is booming in today’s era, and how the scope of marketing is also changing.

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