large scale image
LCP Image

Back to TSCFM News

Godrej & Boyce’s digital push to boost consumer focus drive

August 09, 2021

Godrej & Boyce’s digital push to boost consumer focus drive

The secretly held ₹11,500-crore Godrej and Boyce Manufacturing Company (G&B), which has partnered in India’s space missions, has undertaken a digital transformation drive across its different group companies with a goal of bringing a customer driven focus and aiding cross-selling as well.

G&B, which is headed by Jamshyd Godrej, is setting up a centralized digital corporate team, which will work alongside individual organizations, explore synergies and enable a common platform for buyer insights of knowledge and information that can be harnessed across the group. Covid triggered trends, for example, the emergence of the omni-channel customer, has hastened the plan.

G&B chief Nyrika Holkar, who leads digital strategy for the group, revealed to TOI that according to the point of view of the 124-year-old group, which has experienced many changes throughout the long term, the current change achieved by digital acceleration and changes in consumer behaviour have unearthed a several opportunities.

Important Links:

Recommended for you ...

Modi, Mauritius, and Sri Lanka Leaders Unveil Digital Payment Services
Modi, Mauritius, and Sri Lanka Leaders Unveil Digital Payment Services

February 12, 2024

Public Sector Banks Surpassing Private Peers, Investors Reconsidering Choices
Public Sector Banks Surpassing Private Peers, Investors Reconsidering Choices

February 12, 2024

Indian Banks Seek RBI Permission for Global Bond Trading Ahead of Inclusion in Indices
Indian Banks Seek RBI Permission for Global Bond Trading Ahead of Inclusion in Indices

February 12, 2024

Enquire Now
REQUEST A CALLBACK
Chat on WhatsApp