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Godrej & Boyce’s digital push to boost consumer focus drive
August 09, 2021
The secretly held ₹11,500-crore Godrej and Boyce Manufacturing Company (G&B), which has partnered in India’s space missions, has undertaken a digital transformation drive across its different group companies with a goal of bringing a customer driven focus and aiding cross-selling as well.
G&B, which is headed by Jamshyd Godrej, is setting up a centralized digital corporate team, which will work alongside individual organizations, explore synergies and enable a common platform for buyer insights of knowledge and information that can be harnessed across the group. Covid triggered trends, for example, the emergence of the omni-channel customer, has hastened the plan.
G&B chief Nyrika Holkar, who leads digital strategy for the group, revealed to TOI that according to the point of view of the 124-year-old group, which has experienced many changes throughout the long term, the current change achieved by digital acceleration and changes in consumer behaviour have unearthed a several opportunities.
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