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Google launched several tools to make ads transparent
August 03, 2020
Google will offer new tools to offer users with greater facts about the commercials that they see, continuing with current efforts to emerge as more transparent and increase private choices.
The additional controls are intended to boom transparency around how digital advertising and marketing works, the Mountain View-founded seek and internet chief said.
Along with its current feature of ‘Why this ad?’ the corporation, which corners a large bite of the global digital advertising pie, is launching a tool referred to as ‘About this ad’, that allows you to show users the confirmed call of the advertiser.
‘About this ad’ will to start with be to be had for display ads purchased through Google Ads and Display & Video 360, and the corporation will carry it to other ad surfaces at some stage in 2021, stated Mike Schulman, VP, Ads Privacy and Safety, at Google.
Google will offer new tools to offer users with greater facts about the commercials that they see, continuing with current efforts to emerge as more transparent and increase private choices.
The additional controls are intended to boom transparency around how digital advertising and marketing works, the Mountain View-founded seek and internet chief said.
Along with its current feature of ‘Why this ad?’ the corporation, which corners a large bite of the global digital advertising pie, is launching a tool referred to as ‘About this ad’, that allows you to show users the confirmed call of the advertiser.
‘About this ad’ will to start with be to be had for display ads purchased through Google Ads and Display & Video 360, and the corporation will carry it to other ad surfaces at some stage in 2021, stated Mike Schulman, VP, Ads Privacy and Safety, at Google.
Important Links:
- Professional Diploma in Digital Marketing: https://tscfm.org/courses/professional-diploma-in-digital-marketing/