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Google simplifies its play store policies
January 29, 2021
Google has rearranged its Play Store policies on gamified loyalty programs for application developers in India. As per Google, it has refreshed its strategy direction on gamified faithfulness programs that depend on a certified monetary transaction in the application and offer prizes of cash or other real-world value.
“Application developers in India are effectively constructing interestingly Indian features and services. One model is the use of mini games, tests and other gamification methods to delight clients and convert them into faithful clients. These encounters are frequently launched during significant celebrations and games, and getting it directly inside the particular time window is fundamentally significant. This is something we examined when we addressed a few startups CEOs in India and around the globe in the previous few months,” said Suzanne Frey, Vice President, Product, Android Security and Privacy in the organization’s blog post.
“While we don’t permit Real Money Gambling applications on the Play Store in India, we stay focused on engaging in with industry and government bodies as they deliberate on measures that will best support this industry,” Frey added.
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