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Indian short video apps seen V-shaped recovery

April 22, 2021

Indian short video apps seen V-shaped recovery

Indian short video applications have effectively held 67% of the TikTok-time clients, with every day active clients at 97% of the complete number in June 2020, when TikTok was prohibited in India, another report by research firm RedSeer Consulting has found.

Indian short video applications have on-boarded 30-35 percent new clients in the previous year because of expanded provider move and forceful showcasing by platforms, the report, named ‘Short-form video – The Rise of Made in India digital content has found.

The investigation focused on significant Indian short video applications, including Josh, Moj, MX Takatak and Roposo, which had a nearly undeniable degree of awareness among the client sets.

“In under one year since the Tik Tok boycott, Indian platforms have shown a solid V-shaped recuperation, skipping back to 100 percent of pre-boycott every day client base. This shows how platforms had the option to plan the product, execute their plans and market it aggressively in a brief timeframe”, said Ujjwal Chaudhry, partner accomplice at RedSeer Consulting.

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