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Instagram makes links in stories available to all

October 30, 2021

Instagram makes links in stories available to all

Instagram has announced that links are currently being made available in Instagram Stories for all clients, in addition to those with 10k followers or verified accounts.

“When we first introduced Stories links, the feature was restricted to verified accounts or those with a specific number of followers. We’ve heard from the rest of our community that they additionally need to share things that matter with their friends & family. Whatever you’re into, from cooking to volunteering or shopping, you currently have a space to share in Stories regardless of your account size.”

As you can find in the above example, all clients can now get to the link sticker for Stories, which Instagram introduced as the primary link sharing option, instead of ‘Swipe up’ links, back in August.

Which, in itself, has been a source of controversy, and some confusion on case of Instagram advertisements, which still use swipe up links. However, the addition of link stickers, as opposed to swipe-up links, gives clients more creative control over how links appear inside their Stories frames, which could be a decent way to drive more referral traffic.

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