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Instagram on its way to become an entertainment platform

July 02, 2021

Instagram on its way to become an entertainment platform

Instagram is working towards making major changes in the application, hints Instagram head Adam Mosseri. The social media company’s boss announced the key focus areas going ahead and furthermore dropped a hint that Instagram is not, at this point simply a “square photograph sharing application” and what it is planning to get later on.

Mosseri, in a video posted on Twitter and Instagram, shared an overview of the organization’s plan for the second 50% of 2021. He accentuated that the online media platform will be working towards entertainment and videos like its rivals Google’s YouTube, and Chinese application TikTok and other new entrants. He said the organization is “attempting to build new experiences primarily in four areas creators, videos, shopping and messaging”.

He added that the organization surveys show that more people use Instagram to get entertained and that’s where Instagram’s future seems to be leaning towards.

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