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JioSaavn launches digital audio playbook

July 28, 2020

JioSaavn launches digital audio playbook

JioSaavn for Brands, the audio and music streaming offerings domestic, has released ‘connecting from a Safe Distance: The Digital Audio Playbook for a New Reality’.

The Playbook gleans insights into the converted streaming patterns of the 100mn+ listeners on JioSaavn, imparting tips for advertisers to nice-tune their marketing message to make meaningful connections with listeners throughout this period.

The Playbook sheds light on a plethora of streaming traits together with favored playlists, maximum-cherished genres and artists, and the growing recognition of podcasts. Apart from listener information and insights, the Playbook additionally offers pointers for brands to attain their preferred target audience in a manner this is sensitive to their contemporary state of affairs and yet considerable enough to stick.

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