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McDonald’s India engages with Twitter users
July 30, 2020
McDonald’s India West and South posted a chain of a fun riddles as part of their #DriveThruCodes marketing campaign for National Drive Thru Day. The campaign become conceptualized and finished by 22feet Tribal Worldwide, a part of the DDB Mudra Group.
Drive-thrus provide customers a secure and handy manner of having their favored meals. The #DriveThruCodes campaign defined every car that involves the power-through in a fun riddle. Users who guessed an appropriate solution have been right away rewarded with power-via coupon codes. Some leading vehicle brands consisting of Volkswagen, Tata Motors, Mercedes and Maruti Suzuki additionally joined this Twitter verbal exchange.
Arvind R P, director of marketing and communications (West & South), McDonald’s India, stated, “In the today’s times, power-thrus have emerged as a consumer favorite, supplying them awesome comfort and safety, all at once”.
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