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Myntra targets new growth areas in middle east

July 30, 2020

Myntra targets new growth areas in middle east

Fashion e-commerce platform, Myntra is thinking bigger and international. In a move to scale up its international presence, the employer has introduced its debut with Myntra Fashion Brands in the UAE.

For its UAE foray, Myntra has partnered with regional e-trade platforms, noon.Com and namshi.Com, both of which are a part of the Emaar group. Myntra’s foray into the UAE is in the style informal wear categories.

Myntra CEO Amar Nagaram stated that this step will mark the subsequent phase of boom for Myntra.

Amar Nagram said, “Our research identified high ranges of potential channels throughout the globe presenting substantial possibilities in the on line fashion section. Amongst those, the Middle East stood out in terms of the audience’s demographic profile, extraordinarily excessive mobile penetration, the similarity in style possibilities and a massive population of Indian beginning. We are searching forward to a 5X boom from the partnership over the upcoming years”.

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