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Pandemic pushes users to try fresh alternatives
November 05, 2020
Brand reliability is being scrutinized with homemakers open to attempting new other options and receiving them as well. The pattern of purchasers changing to different brands has been unmistakably obvious during the pandemic.
An examination by EY on the effect of Covid on homemakers, which has been shared solely with TOI, uncovers that somewhat more than half (53%) attempted another brand during the pandemic. Of this, 35% loved the new brand and remained with it, while 38% exchanged back to their unique brand. The examination, led in July-August this year, relates to fundamentals, unnecessary items, family cleaning, perishables, and individual consideration classes.
EY gathered reactions from 385 homemakers from various age gatherings, family types, and spend classes across different urban communities. The consultancy said brands should fabricate solid differentiators to hold the undeniably adaptable client base as customer containers are developing, with space for experimentation.
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