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Regional markets driving digital growth

December 10, 2020

Regional markets driving digital growth

India is a combination of ditinct dialects and societies. This tremendous variety makes a unique need in the digitalized time to meet diverse customized inclinations of individuals with discrete dialects. A consistent change of content in local dialects can be seen that is gathering an immense number of crowds in India, particularly from the non-metropolitan areas.

To pick up experiences on the arising examples of content with the appearance of hyper-localization of substance and the subsequent changes of content system, ZEE5 in relationship with ETBrandEquity.com facilitated, ConTech.Ed. #BingeNomics. The conversation dissected the varieties in content preferences with crowds from particular districts and dialects.

Shaili Chopra, Founder of SheThePeople, facilitated the meeting and occupied with discussion with Tanmay Mohanty, Group CEO, Zenith and Performics, Resultrix India; Puneet Anand, AVP and Group Head, Corporate Affairs and Corporate Communication, Hyundai Motor India Ltd; Samir Vora, Chief Marketing Officer, DailyHunt; and Vani Garg, Head – Customer Management, ZEE5.

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