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Snapchat to introduce new feature to take on TikTok

August 04, 2020

Snapchat to introduce new feature to take on TikTok

The enterprise introduced today it will start testing a brand new function that lets Snapchat users set their Snaps to track, just like TikTok’s app. The characteristic may permit Snapchat to capitalize on the fracturing of the TikTok target audience, who has been exploring alternative apps as the Trump management weighs a ban on Chinese tech organizations over information privacy issues.

Already, apps like Byte, Triller, Dubsmash, Likee and others have climbed the app stores’ charts as TikTok customers hedged their bets. Instagram also released a song powered feature referred to as Reels to cater to the TikTok crowd.

Users could be able to add song both pre or put up-capture from what the organization guarantees could be a “robust” catalog of song. This is made viable through manner of Snap’s offers with track enterprise companions, together with Warner Music Group, Warner Chappell, Universal Music Publishing Group, NMPA publisher individuals, Merlin and others, which have certified their tune to be used in Snapchat’s app.

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