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Star & Disney launch Sirius in India
December 01, 2020
Entertainment community Star & Disney India has launched Sirius, and a cease-to-stop suite of superior advertising and marketing answers for marketers, media planners, and innovative agencies. The community has joined forces with Mediaocean, Kantar, TVision Insights, and Ipsos to add effective evaluation to marketing spend on TV and OTT (over-the-top).
Sirius covers a gamut of advertising answers, aimed at reimagining how brands plan, talk, and degree with Indian audiences. With Sirius answers, advertisers can get entry to a majority of the content portfolio of Star India network and Disney+ Hotstar, optimized to get the most out in their advertisement investment.
Sirius become conceptualized 18 months in the past to assist advertisers to transform their outreach across linear and digital systems efficiently. In the interim, the 2 entities joined forces as a part of Disney’s international address Rupert Murdoch’s 21st Century Fox.