large scale image
LCP Image

Back to TSCFM News

TikTok leans into e-commerce with Shopify deal

October 28, 2020

TikTok leans into e-commerce with Shopify deal

Canadian e-trade platform Shopify said Tuesday it is made a cope with TikTok enabling traders to create “shoppable” video advertisements that pressure customers to online stores.

The partnership become announced Tuesday amid stalled negotiations for Walmart to shop for a 7.Five% stake in the video app. Walmart’s planned investment is a part of a central authority-forced deal that might rescue TikTok from a threatened ban through President Donald Trump and boost Walmart’s targets for the sector of “social trade.”

“If you’re watching a TikTok video and somebody’s were given a chunk of garb or an object on it which you truely like, what if you may simply quick buy that object?” Walmart CEO Doug McMillon instructed CNBC earlier this month. “That’s what we’re seeing show up in nations round the sector. And it’s interesting to us, and we would love to be part of it.”

ByteDance, the Beijing-based agency that owns TikTok, already runs a thriving social media market on Douyin, its twin video app for the Chinese marketplace. Buying merchandise thru social media web sites is not yet as not unusual in the U.S., although Pinterest and Facebook-owned Instagram have made some inroads and TikTok last year began making it easier for companies to hyperlink to themselves from the app.

Recommended for you ...

Modi, Mauritius, and Sri Lanka Leaders Unveil Digital Payment Services
Modi, Mauritius, and Sri Lanka Leaders Unveil Digital Payment Services

February 12, 2024

Public Sector Banks Surpassing Private Peers, Investors Reconsidering Choices
Public Sector Banks Surpassing Private Peers, Investors Reconsidering Choices

February 12, 2024

Indian Banks Seek RBI Permission for Global Bond Trading Ahead of Inclusion in Indices
Indian Banks Seek RBI Permission for Global Bond Trading Ahead of Inclusion in Indices

February 12, 2024

Enquire Now
REQUEST A CALLBACK
Chat on WhatsApp