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Top advertisers return to TV channels
September 12, 2020
With the continuous returning of the economy post lockdown, promoters from FMCG, internet business, vehicles and online instruction areas are back on TV channels, recording higher advertisement volumes, said Broadcast Audience Research Council (BARC) CEO Sunil Lulla.
The commercial volumes, which had fallen forcefully during the lockdown, are up again as the organizations have returned after the open cycle began and supply lines were re-established, he said.
Presently, more promoters and brands are getting back to TV and a few driving publicists as HUL has outperformed the pre-COVID-19 stock levels, Lulla included.
“As I talk, the promotion volume of a week ago is higher than the advertisement volume in same time of 2019. Promotion volumes are back yet the evaluating may not be up in a similar proportion,” he said.
In January, the publicist check was 3,244, which had gone down to 2,031 during the lockdown and has now recuperated to 2,674 in August.
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