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Viacom18 set to launch NFT marketplace fully Faltoo
January 21, 2022
After Bollywood stars, cricketers, cartoonists, and other artists, broadcaster Viacom18 is currently planning to join the NFT (or non-fungible tokens) bandwagon with launch marketplace, Fullyfaltoonft.com.
Envisaged by the Youth, Music and English Entertainment (YME) group of Viacom18, which include youth brand MTV, the marketplace is expected to go live one month from now.
The first drop will include well known MTV digital artwork conceptualized and made by the MTV team on February 14.
NFTs, the blockchain-based digital assets, saw huge uptake in trading last year. According to data tracker DappRadar, NFTs clocked over $23 billion in trading volume last year, and 2022 has started with at least three NFT sales of more than $5 million each.
“While we started thinking of getting into NFTs last year, we were evident that we need to be in for a sustainable business. We have this legacy, which we wanted to continue to build on,” Anshul Ailawadi, Head – YME, Viacom18 told ET.
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