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Xiaomi sells phones out in a van to expand reach in India
September 22, 2020
Xiaomi Corp intends to reach rural Indian shoppers by means of a Mi Store on Wheels, wanting to sell mobile phones to the remotest areas of the nation during a period of growing anti-Chinese assessment.
India’s top-selling cell phone brand is beginning a travelling store, which will cover a particular course and stop in places where provincial Indians accumulate for their week after week haats, or street fairs. The pilot will likewise sell smart TVs, CCTV cameras, headphones, shades, and power banks, Xiaomi said.
Xiaomi is only one of a few brands that are taking their items straightforwardly to clients to compensate for an absence of traffic in stores during the pandemic and the resulting lockdowns.
The Chinese cell phone creator held onto its top situation in India’s cell phone market for the June quarter, even as cell phone shipments divided and strains among Delhi and Beijing prompted a developing reaction against Chinese brands.
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