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IAS integrates with Google Ads for viewability
August 08, 2020
Integral Ad Science (IAS) has introduced it is the primary verification organization to combine with Google Ads Data Hub (ADH), Google’s privateness-centered records platform for advertisers. The IAS integration offers advertisers viewability, ad fraud, and brand safety size for YouTube through ADH.
While IAS does not acquire or use any non-public audience facts for delivering its verification offerings, being the primary with this new integration will help lead the way for setting new records privateness fine practices. Ultimately, ADH will permit advertisers to easily get right of entry to a broader suite of privateness-protected facts and measurement services, the enterprise said in a press statement.
Lisa Utzschneider, CEO, IAS, said, “Marketers are now even higher equipped to offer high-quality advertising experiences for YouTube audiences while maintaining a high diploma of data privateness”.