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Spotify to launch Spotify Audience Network
February 23, 2021
Spotify gave more details today about how it intends to adapt its investments in podcasts. The organization said it’s starting another audio promoting advertising marketplace, the Spotify Audience Network, which will permit advertisers to reach at audience across Spotify’s own Originals and Exclusives, as well as podcasts through Megaphone, and its advertisement supported music, across in one place.
The organization likewise said it intends to offer podcasts on its self-serve advertisement platform, Spotify Ad Studio, beginning with Spotify Originals and Exclusives in the U.S., in a beta test phase.
This will grow to incorporate outsider podcasts later on, the organization noted today during its live online event, “Stream On.”
Currently, Spotify Ad Studio is being used by sponsors across 22 markets, to arrive at Spotify music listeners with both sound and video ads. Spotify said the assistance is its fastest growing purchasing channel, however didn’t give specific figures to detail that growth.
In any case, the organization positioned the marketplace as a “game changer,” especially for podcasters hoping to bring in cash from promotions, just as for sponsors who need to reach at Spotify’s audience of hundreds and millions, both on and off Spotify.
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